
Aaron Hoag
Aaron Hoag is a globally minded operations and supply chain executive with a proven track record of achieving business growth through critical operational strategies. As COO at Goop since 2024, he brings extensive executive and direct operational management experience, balancing strategic planning with tactical execution.
Aaron's expertise lies in solving complex problems and managing relationships across international, multicultural environments. Having lived overseas and traveled to over 25 countries, he is also multi-lingual in Cantonese, Mandarin, and some Thai. Prior to Goop, he held key roles at Kendo Brands, Hatch Beauty, and Perricone MD.

Andrew Cohen

Sanjay Murthy

Jonathan Newdorf

Gareth Morgan

Brian Berdan
Brian Berdan, Sr. Product Manager, Leads the strategy, and development for inside plant connectivity hardware for Go!Foton. He has over 20 years of experience in product management, a noted technical author, and holds a Bachelor of Science degree in Mechanical Engineering.